Core Leadership Team

Peter Leyden

Founder and CEO
Peter Leyden founded Reinvent, runs the company as CEO, & drives the content vision. Leyden worked for several innovative organizations that helped reinvent the fields of media, business & politics: He was managing editor at the original Wired magazine that helped introduce the digital revolution in the 1990s. He worked at Global Business Network, the pioneering think tank helping corporations plan for the future. He was founding director of the New Politics Institute that helped those in Washington transition to politics on the Internet. Leyden frequently gives keynote talks on new technologies & trends shaping the future. He is the coauthor of two books: The Long Boom and What’s Next. Leyden started his career as a journalist, including serving as a special correspondent for Newsweek magazine in Asia. Read more here.


Brad Burkhart

Director of Business & Partnerships
Brad Burkhart is the lead on developing partnerships with organizations that want to help reinvent a field, bring an interesting network to the table, and have the resources to make a meaningful impact. He also heads our new sponsorship initiative. Burkhart has a deep understanding of media that comes from having built several long-standing media enterprises from the ground up. His experience spans every aspect of media production and publishing, but it is perhaps deepest in the discipline of sales.




Andrea Cross

Director of Content & Production
Andrea has over twenty years of experience in journalism, storytelling, and media production. She spent ten years at the acclaimed PBS science documentary series NOVA and helped develop the spin-off magazine series NOVA ScienceNOW. She received a Peabody Award for her work on the three-hour NOVA miniseries The Elegant Universe, hosted by physicist Brian Greene. More recently, she helped launch and expand multimedia efforts at the George Lucas Educational Foundation and the California Academy of Sciences. Andrea lived in Germany for seven years where she collaborated on various international film projects. Along with her husband, she is the co-author of a German book explaining the science behind 100 myths about conception, pregnancy & birth.



Matt Sengbusch

Director of Technology & Design
Matt Sengbusch is responsible for constantly evolving the website & the video infrastructure that provides the backbone for our roundtables. He is also the chief designer who has created the look and feel of Reinvent & all its content. Matt has worked as a creative and technologist since studying Design and Computer Science at the University of Pennsylvania. Sengbusch has a wide set of skills developed working with creative firms of all sizes. While much of Matt’s work focuses on technology design, he is also a musician, artist and all-around maker.