Core Team

Reinvent is a new media company based in the Mission District in San Francisco. We are a startup that began life as Reinventors in 2012.

Peter Leyden

Founder and CEO
Peter Leyden founded Reinvent, runs the company as CEO, and drives the content vision. Leyden worked for several innovative organizations that helped reinvent the fields of media, business and politics: He was managing editor at the original Wired magazine that helped introduce the digital revolution in the 1990s. He worked at Global Business Network, the pioneering think tank helping corporations plan for the future. He was founding director of the New Politics Institute that helped those in Washington transition to politics on the Internet. Leyden frequently gives keynote talks on new technologies and trends shaping the future. He is the coauthor of two books: The Long Boom and What’s Next. Leyden started his career as a journalist, including serving as a special correspondent for Newsweek magazine in Asia.

Brad Burkhart

Director of Partnerships
Brad Burkhart is the lead on developing partnerships with organizations that want to help reinvent a field, bring an interesting network to the table, and have the resources to make a meaningful impact. He also heads our new sponsorship initiative. Burkhart has a deep understanding of media that comes from having built several long-standing media enterprises from the ground up. His experience spans every aspect of media production and publishing, but it is perhaps deepest in the discipline of sales.


Matt Sengbusch

Director of Technology and Design
Matt Sengbusch is responsible for constantly evolving the website and the video infrastructure that provides the backbone for our roundtables. He is also the chief designer who has created the look and feel of Reinvent and all its content. Sengbusch has worked as a creative and technologist since studying Design and Computer Science at the University of Pennsylvania. Matt has a wide set of skills developed working with creative firms of all sizes. While much of Matt’s work focuses on technology design, he is also a musician, artist and all-around maker.


Jennie Elliott

Production Coordinator
Jennie keeps everyone in this disparate team coordinated, and makes sure our network of innovators seamlessly integrate into the roundtables. Graduating with a BA in Mass Communications from UC Berkeley, Jennie is versed in all types of media. She has worked predominantly in film and television. Much of that time has been in visual effects production, where she earned credits in major feature films. Jennie also has experience behind the camera, serving as camera operator at CalTV, UC Berkeley’s online TV station, and on a locally broadcast children’s cooking show.


David Scott McDougall

Director of Digital Video
David directs, films, and edits digital video at Reinvent. For the past ten years, David has helped create videos for international non-profits and top non-fiction brands like National Geographic, Discovery, Smithsonian, PBS, and many more. As a television writer/producer, David has interviewed diverse subjects from preeminent scientists to dangerous felons. As a director, David has experience leading 3 camera shoots, filming commercials, and directing sets with 20+ crew. David is motivated by social justice issues because he believes that the only real solutions to the problems our world faces have to begin with changing the geography of the human heart.


Kathleen Toohill

Digital Media Writer
Kathleen is our resident writer and social media strategist. Kathleen graduated from the University of Notre Dame and previously worked as an Account Manager of Brand Strategy at Fullscreen, where she managed YouTube strategy for brands. Kathleen is driven by a passion for compelling storytelling, and her writing has appeared in The Atlantic and ATTN:. She is currently working on a novel and is an MFA candidate in Fiction Writing at the University of San Francisco.