WNSF: The World’s First Comprehensive Plan to Reverse Global Warming

Paul Hawken asks, “Can we stop global warming in the next 30 years?” According to renowned environmentalist, the answer is yes. We can keep the temperature of the Earth from rising past the critical mark of two degrees Celsius and actually draw down carbon out of the atmosphere to reverse the warming by 2050. We were privileged to have the opportunity to host the first public event around the book launch of Project Drawdown, which was our best-attended What’s Now event ever and ended in a standing ovation for Paul.

Paul presented a list of the top 20 solutions to reverse global warming, out of the 100 that Project Drawdown has spent the last few years modeling and ranking. According to Paul, no one has ever proposed a plan to reverse global warming before, and many preeminent climate scientists struggle to name the top five solutions. Now, thanks to Project Drawdown, all this is changing—though Paul, a firm believer in collective wisdom, emphasized that Project Drawdown modeled these solutions using existing data. “We didn’t make the plan. We found it,” Paul said. Eighty of the 100 solutions presented are currently underway and scaling, and 20 are what Paul refers to as “coming attractions” which have been validated scientifically but don’t yet have data behind them.

Paul, the editor of the book and the driving force behind the project, is about as much a manifestation of the San Francisco Bay Area as can be. His family has lived in the region for five generations – his grandmother on a farm where Apple’s campus now stands in Cupertino. Paul is both an intellectual and an entrepreneur who has pioneered the field of sustainability. He is the best-selling author of seven books, including The Next Economy, The Ecology of Commerce, Natural Capitalism, and Blessed Unrest. His book Growing a Business became the basis of a 17-part PBS series, which he hosted. Paul has started several companies in the natural food and sustainability sector, including the garden tool stores that were once a fixture around the Bay Area and other parts of the country: Smith & Hawken, as well as software company Metacode and OneSun Solar.