How the Tech World is now Transforming the Sports World

What started out as a simple game of shooting a ball through a hoop has turned into a high-tech juggernaut. The NBA, more than any other professional sports league, has attracted owners from the tech world, built super high-tech stadiums, and adopted big-data analytics and other innovative technology tools to run the business. No team is more representative of this trend than the Sacramento Kings. Like the Golden State Warriors, they are owned by a group of successful technology entrepreneurs. Before the Warriors, they built a state-of-the-art stadium that won Best Elite Sports Facility in the world by the Sports Technology Awards in 2017. Today, the Kings are pioneering global outreach to China, India, Latin America, and beyond to grow the sport of basketball and broaden the NBA’s reach around the world.