Innovator Spotlight

Scott is a Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing and was named “One of the World’s 50 Best Business School Professors” by Poets & Quants in 2012. He is the founder of Red Envelope, Prophet Brand Strategy, and L2 Inc., acquired by Gartner in March 2017. Scott’s book The Four: The Hidden DNA of Apple, Amazon, Facebook, and Google debuted on the New York Times and Wall Street Journal bestseller lists in the hardcover non-fiction and hardcover business categories.