• Tim Leberecht

    Author & Entrepreneur

    Tim Leberecht is a German-American author, entrepreneur, and consultant with 20 years’ experience in marketing leadership roles in the design, software, telecommunications, and entertainment industries in the US and Europe. He is the founder and CEO of Leberecht & Partners, a consulting firm that helps leaders and organizations with their vision, story, and culture change, and a Senior Advisor to global design studio and creative consultancy A Hundred Years that is specialized in social impact and long-term transformation. Tim is the author of the international bestseller, The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself (HarperCollins, 2015), that has been translated into eight languages to date. He is also the founder of The Business Romantic Society, a global collective of strategists, advertisers, curators, artists, developers, designers, researchers, and data scientists with the shared mission to bring beauty and enchantment to business.

    Before launching Leberecht & Partners, Tim most recently served as the chief marketing officer of NBBJ, a global design and architecture firm specialized in healthcare and workplace design, with clients from Amazon, Google, Samsung, to Tencent. From 2006 to 2013, he was the chief marketing officer for product design and innovation consultancy Frog Design. Frog became famous for its work with Apple, Disney, GE, and many other Fortune 500 brands, and Tim was instrumental in establishing Frog as one of the most admired creative brands worldwide. In addition to his role at Frog, he also served as chief marketing officer for Frog’s parent, software engineering firm Aricent Group, from 2011 to 2013, where he worked closely with the Board on integrating the two marketing organizations and transforming Aricent into an end-to-end innovation services provider. Previously, he held marketing positions at mind-mapping software firm Mindjet and 3D-Internet firm Echtzeit, and was a consultant for the 2004 Athens Olympic Torch Relay and Deutsche Telekom. He began his career as a singer/songwriter and the owner of an independent music publishing firm.

    Tim’s writing on marketing, design, and innovation appears in publications such as Harvard Business Review, Entrepreneur, Fast Company, Forbes, Fortune, Inc, Psychology Today, Washington Post, and Wired. He has spoken at venues including TED, The Economist Big Rethink, DLD, SXSW, Thinking Digital, Next, the Silicon Valley CEO Summit, Commonwealth Club, Carnegie Mellon, Yale University, and the World Economic Forum. He has given talks or run workshops at companies including Accenture, ADP, Airbus, Akbank, Blue State Digital, BBVA, Daimler, DHL, Ford Motors, Huge, IBM, NEC, Nike, Otto Group, Pfizer, Thjnk, UPS, Vitra, Wolff Olins, and Ziba Design. His TED Talks “3 Ways to (Usefully) Lose Control of Your Brand” and most recently “4 Ways to Build a Human Company in the Age of Machines” have been viewed by almost 2.5 million people to date. Tim served on the World Economic Forum’s Global Agenda Council on Values from 2011-2016, is a member of the NationSwell Council, and serves on the Board of Advisors of Jump Associates, a strategy and innovation consultancy. He is the co-founder and co-curator of the 15 Toasts dinner series.


Related Video Conversations

  • Completed: June 15, 2017

    Can Romance Protect Us From Robots?

    Author and entrepreneur Tim Leberecht wrote the international bestseller The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself two years ago, in part as a response to our rampant tendency to over-quantify ourselves and our work. Leberecht believes that, particularly given the current transition to a more automated world, companies need to realize that efficiency alone isn’t sufficient, and invest more in culture and relationships.

    Participants: Tim Leberecht