• Soraya Darabi

    Co-Founder of Zady

    Soraya Darabi is the co-founder of Zady, a mission-driven content and commerce brand described best as “The Whole Foods of Fashion.” Zady creates and sells stylish, timeless, sustainably produced apparel and tells the story of each product, down to the raw materials.

    Soraya began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she kept her finger on the pulse of today’s ever-changing digital landscape. While at The Times, she positioned the global news leader on social networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. Following her tenure at The Times, she served as Product Lead for drop.io, an online collaboration service (acquired by Facebook). She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by OpenTable).

    Soraya has been featured on the cover of Fast Company Magazine’s “Most Creative People in Business” issue, on the cover of Brandweek’s “Digital” issue for her work in new media and entrepreneurship. She was named an Inc Magazine “30 Under 30” (2012) and a Fortune Magazine “40 under 40” (2015). She sat on the digital board of General Electric, and continues to advise C-suite executives in companies ranging from Disney to Time Inc. to GSMA on their digital / mobile / community strategies. She is a World Economic Forum “Young Global Leader” and a mentor to Tech Stars New York.

    Soraya is an early stage investor in brands born online and next generation media companies, including: Contently, Reserve, GlamSquad, Casper, Brit & Co, Laxmi, Refresh, Hullabalu.

    She received her Bachelor of Arts degree from Georgetown University and today lives in Brooklyn Heights, New York.

Related Media

Related Video Conversations

  • Completed: January 26, 2016
    Series-University2-INT12-Soraya-V1

    Study What You Love: When Seemingly Impractical Advice Pays Off

    In just over a decade, entrepreneur and venture capitalist Soraya Darabi has already achieved a career trajectory that many business students only dream of. In addition to interning Sony Music and the WashingtonPost.com while studying at Georgetown, Darabi has worked at CondeNet (the digital division of Condé Nast), the New York Times (she brought the paper onto social media), and a cloud computing company that was later purchased by Facebook. Darabi has co-founded and invested in multiple startups, including Foodspotting, a geo-location mobile app, and Zady, an e-commerce platform that aims to provide transparency and authenticity to its customers.