Soraya Darabi is the co-founder of Zady, a mission-driven content and commerce brand described best as “The Whole Foods of Fashion.” Zady creates and sells stylish, timeless, sustainably produced apparel and tells the story of each product, down to the raw materials.
Soraya began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she kept her finger on the pulse of today’s ever-changing digital landscape. While at The Times, she positioned the global news leader on social networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. Following her tenure at The Times, she served as Product Lead for drop.io, an online collaboration service (acquired by Facebook). She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by OpenTable).
Soraya has been featured on the cover of Fast Company Magazine’s “Most Creative People in Business” issue, on the cover of Brandweek’s “Digital” issue for her work in new media and entrepreneurship. She was named an Inc Magazine “30 Under 30” (2012) and a Fortune Magazine “40 under 40” (2015). She sat on the digital board of General Electric, and continues to advise C-suite executives in companies ranging from Disney to Time Inc. to GSMA on their digital / mobile / community strategies. She is a World Economic Forum “Young Global Leader” and a mentor to Tech Stars New York.
Soraya is an early stage investor in brands born online and next generation media companies, including: Contently, Reserve, GlamSquad, Casper, Brit & Co, Laxmi, Refresh, Hullabalu.
She received her Bachelor of Arts degree from Georgetown University and today lives in Brooklyn Heights, New York.