• Greg Petroff

    Chief Experience Officer at GE Software

    Greg Petroff is the Chief Experience Officer at GE Software and General Manager of the User Experience Center of
 Excellence (UX CoE) for GE. The UX CoE is charged with elevating 
the quality of digital experiences created by GE for its customers. At GE,
 Greg is leading efforts to define the human interface to the
 Industrial Internet, connecting people to machines and systems in
 meaningful ways.

    Greg has more than 25 years of industry experience in
 user-interface, experience and interaction design. Prior to GE, Greg 
worked at SAP in a variety of design roles, including VP of 
product management for the design and new applications team, where he was
 responsible for bridging great user experience with next generation SAP technologies to market faster. He spearheaded the first consumer
 application and the first application in SAP history that was completed
 from concept to product in 90 days. While at SAP he also was the design
lead for the design services team, where he brought design as a 
methodology to an engineering led culture.

    Greg is a prominent industry personality known for his ability to 
use design skills to solve business problems. He is an accomplished 
author, speaker and has been a guest lecturer at institutions such as 
Parsons The New School for Design and UCLA Graduate School of
 Architecture. He
 earned his bachelor’s degree in architecture from Cal Poly San Luis Obispo
 and his master’s in architecture from UCLA.


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