As the head of Free Range’s video and entertainment department, Erica oversees the creative and strategic development of all of the company’s video campaigns. With a Master’s in Consciousness Studies, she brings a deep study of sustainability and systems thinking to her work, focusing on the importance of storytelling and mythology as tools for cultural transformation. She believes that film is one of the most effective ways to inspire people to action. Her years of experience in live-action and animation production (commercials, television and features), combined with her love of the creative process, allow her to work on meta-level messaging with a groundedness in what it takes bring a piece of media to its most impactful manifestation. Erica is the producer of Free Range’s award-winning The Story of Stuff series, as well as other hits like Monterey Bay Aquarium’s Change for the Oceans, the Alliance for Climate Education’s national high school assembly program, and the Autodesk Sustainability Workshop. When she is not making Free Range films, you can find her outdoors and enjoying being an amateur beekeeper, completely awed by the wisdom and elegance of nature’s creations.