How the Tech World is now Transforming the Sports World


What started out as a simple game of shooting a ball through a hoop has turned into a high-tech juggernaut. The NBA, more than any other professional sports league, has attracted owners from the tech world, built super high-tech stadiums, and adopted big-data analytics and other innovative technology tools to run the business. No team is more representative of this trend than the Sacramento Kings. Like the Golden State Warriors, they are owned by a group of successful technology entrepreneurs. Before the Warriors, they built a state-of-the-art stadium that won Best Elite Sports Facility in the world by the Sports Technology Awards in 2017. Today, the Kings are pioneering global outreach to China, India, Latin America, and beyond to grow the sport of basketball and broaden the NBA’s reach around the world.

Our July What’s Now: San Francisco, done in partnership with Capgemini at their Applied Innovation Exchange, will feature Chris Kelly, co-owner of the Kings since 2013 and member of the Kings’ Executive Board. Chris was Facebook’s first Chief Privacy Officer, first General Counsel, and Head of Global Public Policy, helping take the startup from its college roots to one of the most successful companies in the world. Chris now contributes his extensive expertise in technology and management to the Kings’ basketball operations.

Chris will be joined by Ryan Montoya, the Kings’ Chief Technology Officer. Ryan has been instrumental in the Kings’ technological endeavors, helping make the Kings the first NBA team on Twitter, the first to use Bitcoin in their arena, and consistently exploring opportunities to leverage technology for the good of the Kings organization and its fans in Sacramento and beyond.

We expect a unusually wide-ranging conversation in this month’s What’s Now event because our partners Capgemini will be hosting senior executives (and sports fans) from companies around the world for a week of festivities around the World Cup of Rugby Sevens, being played at nearby AT&T park. We expect to talk about why the NBA does attract so many high tech owners – from Ted Leonsis of the Washington Wizards to Steve Ballmer, the relatively new owner of the L.A. Clippers. How are technology and innovative management techniques changing the NBA and all professional sports? The Bay Area has been a hotbed of pioneering new approaches, from the San Francisco Giants use of dynamic pricing to fill its stadium to the Oakland A’s use of computer analytics to find great players on the cheap – made famous in the movie Moneyball. What can we expect next? Join us and find out.

Capgemini and their Applied Innovation Exchange is our partner for this series. This event is free but requires advance registration through an invite. If you are interested in attending, email If you can’t attend in person, the event will be streamed here starting at 6:30pm PT.

Scheduled July 18, 2018 5:30 PM PST